DUBBED the ultimate Spring Break party, Appleton Brit Jam Party series was a major hit in Montego Bay over the weekend.
Cecil Smith, marketing manager for rums at Wray and Nephew, explained why Appleton chose to partner with Brit Jam.
“Brit Jam is the number one spring break activity in Western Jamaica and we all know that There Is No Party Without Appleton,” he said.
“The promoters of Brit Jam are very dedicated in providing high energy events with a British flavour and we saw it most beneficial to associate the number one spirit in Jamaica — Appleton Jamaica Rum — with the event.”
Spring breakers from United Kingdom, United States, Canada and as well as locals converged on the second city to party for seven days and six nights of non-stop. The series featured beach parties, pool parties, theme nights, day trips, a boat cruise and a concert.
The began on Tuesday, March 6, with a Glamorous: The All-White Escape and concludes Fire in the City tonight.